Cree promotes new VP of Corporate Marketing

Research Triangle Park, N.C. — Greg Merritt has been promoted and named Cree’s new vice president of corporate marketing, reporting directly to the CEO, Chuck Swoboda, the company announced this week.

As vice president, Merritt is working to help Cree accomplish its mission of making the incandescent light bulb obsolete through the use of energy-efficient, environmentally-friendly LED lighting.

Merritt is responsible for Cree’s global public relations, advertising, industry events and conferences, Web activities, distributor co-marketing and company sponsorships – using these tools to increase market awareness of Cree’s products and technology.

Merritt has been leading the global corporate marketing function at Cree for more than two years and previous served as director.

Cree Inc. is a market leader of lighting-class LEDs, LED lighting solutions and semiconductor solutions, improving applications such as general illumination, backlighting, electronic signs and signals, variable-speed motors and wireless communications.