Cary Firm Creates Personalized Playing Card Site

Cary, N.C. — Run out of fun ideas for ways to use your online photos? Now you can create a personalized deck of cards for your favorite game.

The company that produces Bicycle^®, the best selling playing card brand in the world, has launched a Web site where customers can personalize cards with their own photos. BicyclePersonalizedCards.com is the design of Cary-based Coalmarch Productions, which The United States Playing Card Co. hired to build the site.

Customers can upload photos and maintain their own image gallery, which integrates with Flickr, Picassa and SmugMug.

Coalmarch’s content management and e-commerce platform power the site.

“Coalmarch Productions is proud to have been chosen to build the new Web site and to be a part of its new image," said Jake St. Peter, president. “Working with such an established brand to execute such an innovative idea was an exciting endeavor."

“Bicycle Playing Cards has been the leader in quality playing cards for over 100 years and with this new product," said Brad Wymore, e-commerce marketing manager, for The U.S. Playing Card Co.. "Bicycle Personalized customers will be able to share in this quality and heritage with their own personal twist on the look of the cards.”