Carnival Cruise Lines Picks SAS for Marketing Campaigns

Cary, N.C. — Carnival Cruise Lines will stepping up its marketing efforts with SAS Marketing Automation software.

The cruise line will use predictive analytics as provided by SAS in a program that it plans to improve customer communication, increase first-time cruise bookings and improve customer relationships.

“We evaluated other software and no other vendor could cut the mustard in analytics and predictive modeling," said Shannon Balliet-Antorcha, director of Database Marketing and Customer Data Integration at Carnival Cruise Lines. "SAS seems to have the advantage in predictive analytics."

Financial terms weren’t disclosed.