Greening the Generations: RTP's future = Invasion of the Ys!

BILLY: Hey, so would you agree we were shocked to find out what Raleigh's next big thing is when we went to the planning retreat of the Greater Raleigh Chamber of Commerce? IT'S US! I mean, it's what we cover here – green things and sustainability. The big biz wigz were pumped about the possibilities. They even invited us up to speak. You wanna fill folks in on why ... or rather, Y?

GREG: There's a new workforce out there–millennials–and, speaking as one, I can tell you our requests from a potential employer go a lot deeper than dental coverage and 401 (k). It's time all companies, including those in the Triangle, recognize that they need to attract these talented employers to begin replacing the jobs the baby boomers will soon leave. We're drawn to sustainability and helping our communities and the Earth.

BILLY: Gen Y digs helping the Earth, and big, smart companies dig Gen Y. Ergo to get the companies our region likes, it has to be more green. I get it! And I love that 'success' and green go hand in hand ... green isn't an imposition, but an opportunity. Still, what does this mean in everyday life? Do you want bike lanes to get to work? Bamboo desks with personal, solar powered espresso machines?

GREG: It really comes down to exhibiting respect for our desires to change the world and helping us get there. Yeah, helping us get to work and work in a more sustainable way is extremely important, but we also want your ear when we have new ideas for the ways we can make our organization more sustainable. Don't call it a fad. Don't call it unrealistic. It is not, and we don't want to hear that kind of negativity.

BILLY: Holy good deeds, you Gen Y guys are tough! But let's turn the tables for a minute. If I were to cruise over to a Gen Y party (and you have been threatening to invite me), would I find everyone slurping organic, home-grown beer from biodegradable cups?

GREG: I can't speak for everyone, but I think you are going to see more members of my generation taking up the cause and that does mean biking and pushing for more organic, fair trade goods. We've known for some time that styrofoam is evil and that we shouldn't waste anything. I guess we learned that from your generation. Thank you Gen X "Saved by the Bell" writers!

BILLY: Yes, Screech was the Gandhi of the late 20th century. Lots of life lessons taught with inimitable style. OK, so we've established that, plus the idea that RTP's continued prosperity depends on attracting a work force that demands sustainable approaches to business and life. Let's keep exploring how we can become a destination of sustainability. In the meantime, dear readers, let us know what you think!